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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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How to Negotiate Better with People

Friday
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September 
27
 at 
7:00pm
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How to Negotiate Better With People


Do you want to learn how to negotiate better with people? Here are some strategies to help you. These strategies include starting from a position of generosity, sounding strong and stable, and using questions. By practicing them, you can become more confident and credible. Try them out and you'll soon find yourself winning more deals. If you are nervous, practice them until you feel like you can easily pull them off. Practicing these techniques will also make you more credible and receptive.
Changing your mindset

Changing your mindset to negotiate better with people starts with your expectations. If you have a competitive mindset, you will see negotiations as competition rather than cooperation. This type of mindset is prevalent in Anglo-Saxon countries. While this is a mistake that many people make, it can be a valuable skill to develop. It can make a big difference in your negotiations and your success. In this article, you'll discover how to change your mindset to negotiate better with people.

Regardless of your field, learning how to negotiate is a necessary skill. Negotiating can be uncomfortable, but it's crucial to getting what you deserve. Without learning how to negotiate effectively, you'll likely end up underpaid. Changing your mindset to negotiate better with people can be a simple, yet powerful, process. The first step is to identify the feelings and emotions that can interfere with your ability to negotiate effectively.

A choice mindset can help you create a more favorable outcome. It can motivate persistence in negotiations even after a deadline has been reached. To prime your mindset for choice, write down past choices. Consider which choices contributed to the situation, and what could have been different. Once you've reflected on these choices, you'll be primed for success. Changing your mindset to negotiate better with people can improve your confidence in negotiating.

Changing your mindset to negotiate better with people is a crucial step in any negotiation process. Negative feelings will only harm your chances of success, so you should aim for positive emotions when you negotiate. You'll be able to focus on achieving a better outcome if you channel negative emotions into productive thinking. You can channel your anxiety to help you achieve your goal. In addition, it will improve your overall performance.
Using questions

Using open-ended questions in negotiations is key to achieving a better agreement. People often avoid asking "why" in negotiations because they are afraid of rejection and the risk of being perceived in a bad light. Instead, use the seven powerful questions below to make sure that you're negotiating in the best interest of both parties. You'll be surprised by how much different your negotiations will be when you use these tactics!

As you become more comfortable with using questions, your ability to negotiate with others will improve. Begin by using one or two questions at a time. Gradually increase the number of questions you ask and their effectiveness. For more advanced techniques, try asking up to three questions at once. The goal is to get your counterpart to reveal information that you need in order to reach a mutually beneficial agreement. If the person is unreliable or reluctant to share information, simply walk away and move on to the next negotiation.

Once you've mastered the art of asking good questions, try practicing open-ended questions. You'll be surprised at how many useful information you can gain from your negotiation partners! But most negotiators don't ask enough questions and don't share enough information. In fact, most of the time, they'll spend most of their time arguing, defending their positions, and expressing their questions in a way that only annoys the other party.

Using questions helps uncover what your counterpart needs and prioritizes. This way, you can build solutions based on their priorities and needs. Consider an example of a US pharmaceutical company negotiating with a small European supplier. The supplier had refused to give the company exclusive rights in exchange for large orders from another company. With a few well-placed questions, the company was able to reach a satisfactory agreement.
Starting from a place of generosity

When negotiating with people, it is important to remember the principle of consistency. Novice Negotiators often accuse their opponents of being cheap, and even threaten to take them to trial if they do not change their ways. Reminding your opponent of the principle of consistency can influence them to act consistently. You can even remind your opponent to do the same, if you are trying to win over someone.
Finding out the other party's motivation

Despite the numerous nuances of human behavior and negotiation style, there are a few key principles that can help you achieve better results in negotiations. Understanding the other party's motivation can be as important as understanding your own. In fact, finding out the other party's motivation is a crucial aspect of any negotiation strategy. By asking questions about your counterpart's interests, you can develop a better understanding of their motivation and approach to the negotiations.

For this study, we used a one-factor between-subjects research design with participants being randomly assigned to either of two social motive conditions: cooperators or individualists. This method allowed us to control for the effects of these two social motives, and also the influence of the other party's partner and actor. While the result was no surprise, the findings are particularly useful for predicting future behavior in negotiation.

The research also identified that both cooperation and competition play a role in negotiating. A mixed-dyad demonstrates that cooperation and competition are important aspects of a negotiation. When both parties are striving for the same outcome, they must be able to balance their conflicting strategies. Similarly, competition motivates each party to work toward the same goal. As a result, a mixed-dyad produces high joint outcomes. High joint outcomes maximize the available resources and produce satisfaction for both parties. They are stable over time and contribute to building relationships.

Ref:

https://paramounttraining.com.au/training/people-skills-training-course/

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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